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Newspaper Articles

Total Reports 31

Teaching ORT messages to millions: the BRAC case
Sukhendra Kumar Sarkar and Fazlul Karim
November - 2002
The Weekly Holiday
For a greater participation at the grassroots, the pattern and flow of the messages should be fashioned in a way that would help the grassroots to have easy access to knowledge and technology through their existing ordinary channels of communication in the rural community. BRAC, one of the largest NGOs in the world, proved that even the illiterates could be empowered for development by communicating messages through appropriate culture sensitive
channels. This paper documents the case of BRAC ORT teaching at household level...
 
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