RED Working Paper 21
Acceptability, Comprehensibility and Reported Influence of Behaviour Change Communication Tools: Experience from MNCH Programme in Nilphamari District of Bangladesh
May 29, 2011

This operational research aimed to assess the acceptability, comprehensibility and reported influence of behaviour change communication tools such as interpersonal communications (IPC), print materials, and entertainment education (E-E) used in the Maternal, Neonatal and Child Health programme of BRAC.

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