In Bangladesh, rural women have limited access to health services during pregnancy, delivery and postpartum period due to lack of emergency obstetric care (EmOC) facilities in their vicinity, poor financial condition and limited decision making power. With the intention of providing maternal and neonatal health care services, such as, antenatal care (ANC), normal delivery with episiotomy, postnatal care (PNC), and tear repair, BRAC Health, Nutrition and Population Programme (HNPP) has established a BRAC Maternity Center (BMC) in Mithapukur upazila of Rangpur district. The programme intended to establish another 11 maternity centres in 11 different upazilas across rural Bangladesh. Earlier BRAC health nutrition and population programme (HNPP) provided door-to-door maternal health care services through its community health workers (CHWs) without any charge. BRAC has recently transformed to a philanthropic model to business model. Still, its mission and vision to serve the marginalised people have not changed yet. Therefore, to make BMC as a sustainable facility, it needs to implement a strategy for both recovering cost and providing health care services to the poor. Thus, the study was conducted to understand the demand of maternal health care services among women in rural areas and provisioning of these services through BMC could attract local women to utilise when needed therefore the BMC would be sustainable.