How Effective was the ‘Incentive Package’ Piloted in Shahjahanpur, Bogra under ‘Alive and Thrive’ Programme: A Qualitative Assessment

Bangladesh is one of the countries with high rate of infant malnutrition and the major
cause is inappropriate breast feeding and complementary feeding practices. To improve
the situation, both GO/NGO organizations are working intensively on the issue. In
pursuance of this, AED and BRAC became partners in the Alive and Thrive project
(A&T) for improving infant and young child feeding (IYCF) practices through motivation
and counseling by BRAC’s volunteer community health workers as frontline workers
during 2009-2013. The study aimed to assess the ‘incentive package’ implemented in
the study area through the frontline health workers of BRAC. A qualitative research
design used in-depth interviews, Informal discussions, narratives and focus group
discussions to gather relevant data. Findings reveal that in spite of heavy work load and
unstable market situation from price hike, SS were not too demoralized and continued
to work because of the incentive package. All the performance indicators of the SS
showed improvement.

Related information

  • Writer Name: Umme Salma Mukta Md. Raisul Haque
  • Published Date: Monday, 11 May 2015
  • Country: Bangladesh